It’s all about providing an omni-channel brand experience to your customers and engaging them with consistent messaging across channels. Today’s sophisticated customer is everywhere – on online and physical. They would like to have the same experience in every touchpoint. It’s brands’ golden opportunity to surprise them with well-designed promotional products in different channels as part of their marketing campaigns – not only in physical stores but also through last-mile-delivery services and online shopping in the new-normal. Not only in B2C but in B2B as well through a different set of gift items. They are high impression, high impact and cost-effective. Did you know that a promotional bag has 3300 impressions throughout its lifetime and is kept around 11 months by people (Global Ad Impressions Study, Advertising Specialty Institute)?

Promotional products have the power to create emotional bonds with your customers which triggers the purchasing action. If your idea leaves a smile on their face, this impacts their perception of your brand. If the idea has been generated as part of an ongoing campaign and they see a consistent message, the probability of engaging them with your brand increses substantially. This is where we come into the picture. We understand you, develop the idea, design the product, get it manufactured in one of our facilities and deliver – on time, on spot... Since 1998.

We also design and manufacture POP items ranging from stands to shelf solutions, umbrellas. We develop innovative ideas that will increase your brand’s visibility in points of purchase and make sure that these deliver consistent campaign messages as well.

The stage of the Düsseldorf Nachtresidenc provided an ideal setting for the presentation of the PSI - Campaign of the Year Award and the Genius Award. Accompanied by a fantastic sound and great stage show, the presentation of the awards became the highlight of the lavish PSI Night. The awardwinning advertising campaigns and products of the anniversary trade fair also documented the diversity and spectrum of the industry.

The award for the PSI -Campaign of the Year was won by the supplier and manufacturer of mussel pots. Neamedia, which the restaurant chain for mussel specialties Won de Bruxelles passed on to their customers. Second place went to a product for the town district campaign "Grifralher lichtercauber ’. A part of the successful campaign was special illuminated bags from the supplier Jacksono by lack's Gift Company which produced magical effects. Third place went to gadgets of the Turkish promotional product specialist Promart, whose campaign, in collaboration with Coca-Cola, highlighted the traditional strengths of a promotional product using the resources of the new social media.

For the very first time, the Genius Award was presented for most innovative product of the $oth PSI Trade Fair. Applications were restricted to inventors only. The inaugural winner was Gerhard Mayer, inventor and owner of My KJfer GmbH, with its invention of the same name "My Kâfer", a clever broom handle holder which ensures that a broom leaning against the wall cannot fall over. The creepy-crawly made from PE/TPE can be secured to virtually any surface and thus ensures safety during housework.

Promart isn't just satisfied with scoring top marks for its high quality, short delivery times and good customer service - the Turkish company also places high value on the careful selection of materials and runs its production sites with a high level of social responsibility.

Whether T-shirts, polo shirts or sweatshirts, shirts, jackets, headwear, aprons, bags or work clothes - the textile specialists' assortment ranges from classic basics through to tailor-made special designs. The company's client base includes renowned brands and agencies throughout Europe. such as Coca-Cola for example.